helena fairfax, freelance editor, yorkshire

Helena Fairfax

Choosing between indie and trad publishing: a personal perspective

Another month, and another authors’ Round Robin. This month the topic has been set by author Skye Taylor:

helena fairfax, freelance editor, fiction editor
Indie publishing or trad?

Sounds a simple question, but there’s no straightforward answer. When it comes to choosing between indie and trad publishing, so much depends on the author’s experience and what they want to gain from publishing their book.

I’ve written on this topic before, but for those new to my blog in the past few years, here’s how my experience unfolded.

At the time I had my first novel published, I’d never considered self-publishing. Not many writers did think of it at the time, but in my case I was completely ignorant about publishing in general, and totally at sea.

Image by 愚木混株 Cdd20 from Pixabay

My first novel – The Silk Romance – passed through the Romantic Novelists’ Association New Writers’ Scheme. My reader gave me invaluable advice on romance writing, and I still think of it today. After the second attempt, she thought my manuscript had real potential, which was a massive relief to a completely new author. She gave me the address of an editor at Harlequin/Mills & Boon.

Indie vs traditional publishing

I sent the manuscript off and then I waited. And waited. And waited. And then I received my first rejection. At that time a rejection for this type of book was quite a blow. There were very few other publishers in the market who were interested in shorter romances, or if there were, I didn’t know of them.

Image by 愚木混株 Cdd20 from Pixabay

I put the book on one side, and started another. M&B rejected it again. In the meantime, life got in the way, and I had to put writing on one side for two or three years. When I finally came back to it, in that short time everything had changed, and there were dozens – maybe hundreds – of small presses accepting manuscripts for digital print.

The very first publisher I sent The Silk Romance to accepted it. Like many new authors, I was so relieved someone actually wanted it, I signed a contract then and there. I sent them my second novel, which they also loved.

I met some wonderful people through this publisher, and was lucky (with the hindsight of experience, very lucky) to have a great editor. However, book sales were poor, marketing was non-existent, and there were rumours among other authors about royalties not being forthcoming. Eventually I took the rights back. To someone new to publishing, the experience was stressful, to say the least.

I had a third novel which I sent to a publisher closer to home. This publisher (Publisher A) was interested, but six months later I still hadn’t heard anything. In the meantime, I’d had an offer from a different publisher (Publisher B). I would sooner have gone with Publisher A, so I asked them had they made a decision. They asked me to wait, but they couldn’t tell me how long or that they’d definitely take the book at the end of it. I find this sort of thing stressful, too. In the end, I made the decision to go with Publisher B.

By this time I’d joined the Society of Authors, and found them a godsend. I was starting to realise that unless you are J.K. Rowling or Margaret Atwood, as an author you are right at the bottom of the food chain in the publishing world, even though you are the creator. The SoA looks after authors’ rights. They read my contract from Publisher B and advised me to insert a clause saying if sales fell below a certain limit in a twelve-month period, I could have my rights back. This I did.

The book had the lightest of light edits and a quick cover, and there it was, up for sale. Again, marketing was non-existent. Although I’d had that clause inserted, this didn’t mean the publisher couldn’t sell the audio rights away (which they did) or, for some reason only they thought wise, the entire North American rights, for which I received the sum of £11. (Yes, that’s eleven pounds. I haven’t missed off a couple of zeroes, or even one.)

Image by 愚木混株 Cdd20 from Pixabay

You’d think writing heartwarming romances would be a feel-good experience, but again, I had a really stressful time.

My sales fell below a certain level and so, again, I asked for my rights back. They were returned, except for the audio and North American rights, obviously, because they’d been sold. I tried to get the North American rights back, and at first I was told I could have them, for the price of $500 (remember what I received for them?) and then I was told that, after all, they weren’t for sale. This was all monumentally stressful. Still, at least now I was free.

In the meantime I had another manuscript, which Publisher A loved. A meeting was arranged in London – quite a fair distance for me, and expensive to get to. I went to the meeting and was delighted to be offered a contract. A few weeks later I was told they  ‘owed me an apology’, and after all, they wouldn’t publish my book. This event was stressful, time-consuming, and cost me money.

Image by Mohamed Hassan from Pixabay

So after this, I thought, ‘I know. I’ll try getting an agent. They’ll be able to look after me.’ The road to getting an agent involved a lot of rejections and waiting. And waiting some more, and rejections again. A few showed an interest, which got my hopes up, only to have them dashed. One thought the idea for my next novel brilliant and asked for the full manuscript, only to never contact me again. One said she wanted to work with me, suggested quite a few rewrites (which I did) and then a few months later – months in which I didn’t approach any other agent – she told she was no longer representing my genre.

By this point, following rejection after rejection, and with poor sales through my publishers, I’d decided writing contemporary romances was obviously something I wasn’t good at. Still, I had four novels now, and I thought I had nothing to lose by self-publishing them apart from my time. I’d put them up on Amazon and then try my hand at a completely different genre.

Image by OpenClipart-Vectors from Pixabay

I joined the Alliance of Independent Authors and found an editor and a brilliant cover designer. In the time I would otherwise have wasted sending query letters and feeling stressed about my publishers, I studied everything I could about self-publishing and marketing for authors, and determined I’d give my books the best chance I could.

To my absolute astonishment, my previously trad-published books began to sell. I sold the large print rights, my books were bought by libraries, and I still receive an income for books borrowed. I’ve also had talks recently about selling some of the other rights – something I’m very excited about and proud that I’ve managed to achieve without an agent.

helena fairfax, anne lister

I know trad publishing isn’t always a bad experience. My non-fiction book, Struggle and Suffrage in Halifax: Women’s Lives and the Fight for Equality, is traditionally published and my editors and production assistant were a delight to work with.

If you self-publish, you have to be prepared to run your own business, do all the marketing, create a commercial ‘product’ with an on-trend cover, etc. It’s time-consuming, and lately I haven’t had the time to look after my backlist as well as do my day job (editing for indie authors) and concentrate on writing the next novel.

The time involved is the drawback to the indie route, and I’d love all this work to be taken away from me so I can concentrate on my day job (editing for indie authors) and writing another novel. This is something I personally will need to think about for the future.

I’m looking forward to reading the other authors’ take on this topic. Please click on the links below for my fellow authors in the Round Robin.

Do you, as a reader, care if a book is self-published or traditionally published?

If you’re an author, do you have experience of self-publishing? How have you found it compared to traditional publishing?

If you have any comments at all, I’d love to hear from you!

Connie Vines  http://mizging.blogspot.com/

Bob Rich  https://wp.me/p3Xihq-3l0

Diane Bator https://escapewithawriter.wordpress.com/

Victoria Chatham http://www.victoriachatham.com

Skye Taylor http://www.skye-writer.com/blogging_by_the_sea

18 responses to “Choosing between indie and trad publishing: a personal perspective”

  1. Author Lesley Sainty Avatar

    Hi Helena,

    This is really interesting. I think I told you I also do book marketing so I often talk to authors about this. I specialise in Facebook and Instagram ads for authors if you ever want a chat about them/authors I’m working with and results?

    Kind regards, Lesley

    Liked by 1 person

    1. Helena Fairfax Avatar

      Hi Lesley, that’s interesting about the FB and Insta ads. I’ve had a lot of success with Amazon ads in the past, but it’s very time-consuming keeping up to their changes and the trending keywords. I have quite a bit of editing work on at the moment. I’ll be in touch when I get a clear run. Thanks for dropping in, and for your comment!

      Like

  2. Dr Bob Rich Avatar

    Helena, thank you for this account. It reminds me of Nietzsche’s “What doesn’t kill you makes you stronger.”

    Liked by 1 person

    1. Helena Fairfax Avatar

      Thanks for the apt Nietsche quote, Bob. I think the people who succeed in publishing need to be highly resilient to take all the ups and downs. Your quote is perfect.
      I’ve enjoyed this month’s topic again. Thanks for dropping in!

      Like

  3. jameschristie466 Avatar
    jameschristie466

    A more serious response from me than usual this time, Helena. I go for traditional publishing (although not everyone else does) as a result of a terrible experience in 1990 which led to me taking twenty-two hours to crawl out of a personal hell of self-hatred and loathing!

    And, well, I’d definitively decided there was only one way to do it. I knew it was a virtual impossibility, and that in fact I’d almost certainly end up as a bitter twisted old man insanely frustrated with everything.

    And I somehow pulled it off with the help of God (maybe literally…) hard work and discovery by a publisher. And that’s it for me.

    I’m almost tempted to tell the full unexpurgated story, but I might get a lot of pushback…

    But if you really wanted…

    P. S. Bit of literary intrigue: there’s a paragraph and a sentence in “Macnab” where I took revenge. No one would really notice it if they didn’t look carefully and/or know the context, but it’s there. I’ve got my traditional publisher to thank for that.

    Like

  4. jameschristie466 Avatar
    jameschristie466

    Oh, mistake…

    Not twenty-two hours.

    Twenty-two years.

    Like

    1. Helena Fairfax Avatar

      James, I’m so sorry to hear about your terrible experience. We writers are supposed to be creating stories to entertain people. Why does entertaining others so often have to feel stressful for us? I’m so glad you found a traditional publisher you could work with. I love the idea of inserting revenge into a book :D I hope the revenge felt sweet!
      Thanks so much for your comment. I was certainly entertained – I’m just very sorry you suffered for so long.

      Like

      1. jameschristie466 Avatar
        jameschristie466

        Wasn’t that chuffed about it myself… And, oddly enough, it was a very good example of Neitzche’s phrase, “that which does not kill us makes us stronger,” rather well quoted and illustrated in “Conan the Barbarian”, where the teenaged Conan is sentenced to push a corn grinder endlessly in all weathers. That was how it felt writing “Macnab.”

        As I tend to put it:

        “Should’ve killed me. Didn’t.”

        Liked by 1 person

  5. Skye-writer Avatar

    What a journey you ‘ve had. And all the frustrating waiting. Agents are more numerous than major publishers and almost as hard to get. Often, both in my experience and those of authors I know, going to a conference and signing up for a pitch appointment is the best way to get your foot in the door. At least they read the manuscript instead of it landing in a slush pile.

    Liked by 1 person

    1. Helena Fairfax Avatar

      Hi Skye, I agree, if you can pitch direct to an agent this can be ideal. At least you can have some feedback on why the book isn’t for them, if they don’t want to take it on, instead of just the standard rejection letter.
      I’ve enjoyed this month’s topic again. Thanks for organising!

      Like

  6. Danae Penn Avatar

    My husband was a trad published author. When he died I decided to deal with my grief by writing a novel. I went on 3 creative writing courses and one of the tutors was an indie author who told me about Triskele, but I thought it involved several skills which I did not have. In due course I finished and polished my historical mystery novel and tried to find an agent. After one year of query emails, synopses and rejections I contacted the indie author who gave me the names of her copy editor and her cover designer. I managed kdp and Ingram and published my novel in 2017. It was fairly successful, I wrote a sequel and I had both novels translated into French (I live in France). Local sales and Amazon sales have been OK until last August when DD wrote on amazon.fr: ‘Poor writing ruins these books. She’s one of those self-published pushy sales types. The history is interesting but the writing is tedious. She needs an editor.’ What should I do to get this ‘review’ removed? My copy editor is Perry Iles and my book covers are brilliant, so the attack is a personal one against indies. I do not know who this DD is but suspect she is a member of the local Gascogne Ladies Book Club which has always refused to read my books and give me feedback. I am not pushy so I don’t know how to persuade them.

    Like

    1. Helena Fairfax Avatar

      Hello Danae, I’m very sorry to hear about the loss of your husband. Congratulations to you for your determination to carry on as a writer and to learn the business of writing and publishing a novel. It takes more than skill to succeed. You also need determination and persistence, and you have shown both.
      Something else I’m afraid all creative people need is a thin skin. Our books will never appeal to all the people, all of the time. And unfortunately we can’t control how people are going to review our books. You could let the Amazon support team know that you believe this review is personal prejudice rather than genuine feedback on your novel, but sadly I doubt that they will do anything to take the review down.
      I checked out Amazon.fr and this one-star review isn’t one of the first reviews to appear, so it may not be such a problem as you fear. It also doesn’t appear at all on Amazon.com or .uk. One thing you could do, though, is to research book bloggers and reviewers and ask them if they’d like a copy of your book for review. The more reviews you have on Amazon, the more this one-star review will fade into the background. But before asking for reviews, it’s best to make sure your book is the best it can be. My advice is always to get a developmental/structural edit before going to copyedit stage, and after a copyedit to have the book proofread. Editing is an intensive process, but well worth it in the long term.
      I hope this helps. Wishing you all the best with your novels, and congratulations again on all your hard work writing and publishing your novels.

      Like

      1. Danae Penn Avatar

        Thank you so much for your advice, Helena. You have cheered me up, and I am taking your advice with enthusiasm.

        Liked by 1 person

  7. Marsha R. West Avatar

    Hey, Helena. Good to read the whole story. I agree it’s a stressful to go through the process. So glad that we crossed paths at the small Canadian e-press. I started out looking for an agent to no avail. Then moved on to the editors/publishers. I write such a narrow genre that I didn’t fit any of their boxes. (Later in life romance wasn’t even a name back then. My books aren’t like regular Romantic Suspense. I was so glad when Amazon added the Later in Life category.) The rejections (when I got them were tough), but better than not hearing at all. Everyone has to find what works for them. And you nailed it when you said write the next book. It’s a lot to juggle, and then you have to be really lucky. I’ll share. :) Sorry to hear such horror stories. Guess I have been lucky. :)

    Liked by 1 person

    1. Helena Fairfax Avatar

      Hi Marsha, the friends I’ve made along the way have been one of the best things about publishing. I’m so happy we met. I totally agree with your statement ‘it’s a lot to juggle, and then you have to be really lucky.’ You also have to be prepared to work hard. We’ve known each other for ten years and I’ve always admired your hard work and determination. Looking forward to hosting you on my blog in a few weeks. Thanks so much for dropping in, and for your great comment.

      Like

  8. J.Q. Rose Avatar

    So glad you didn’t give up because you are a great storyteller! It would have been a shame if your wonderful stories were never shared. What a learning experience for you. I don’t believe readers care if a book is self-pubbed or trad-pubbed. Only that they have read a great story with characters they love. Hope you can get back to writing more!

    Liked by 1 person

    1. Helena Fairfax Avatar

      Thanks so much for your lovely comment, JQ. You are another friend I would never have met without publishing. I agree, readers don’t care who has published a book – they just want a great read. Thank you for dropping in – and for your kind words!

      Like

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